Evaluation

Who would be the audience for your media product?

During the research stage we did questionnaires targeting an audience between 15 and 24 years of age. Our product would appeal to a mainstream target audience through the use of our representation of characters. We portrayed the main protagonist the father to be relatable and the daughter to be a stereotypical teenager. We achieve this through the use of sartorial codes and relatable mise-en-scene such as the school and the house which reflects normality and daily life. Some difficulties we encountered were establishing the characters persona, personalities and relationships. To improve I think we could have used the mise-en-scene better by placing family portraits of the father and daughter in the home, so the audience could make the link easily between daughter and father. This would help further appeal to a wider audience as parents could relate to the relationships and bonds between the family members. The daughter is around 15 and at school this would appeal to viewers of that age. Although are main target audience is a mainstream one our product could also appeal to a niche, independent audience as it require the audience to engage and question what is going on which is typical of a independent thriller it also has a low budget independent feel to it which would appeal to a more independent audience. As well as the sub-theme which is of a medical nature further on into the film and this increased the audience as it would appeal to an audience that liked the medical genre.