Sunday 26 April 2009

Anam Nasir's Evaluation



Question One:In what ways does your media product use, develop or challenge forms and conventions of real media products?


Our media product does go against the conventions of an archetypal thriller film. This is done by not making the daughter character too typical of what she is meant to be like in the title of the film, “Daddy’s Little Girl”. The daughter is dressed like a normal college girl, but not too girly. The reason for this title is to make the film sound like it is a pleasant film, the title conflicts this. We conveyed the rules and conventions of thriller film by making the film confusing and suspenseful throughout so the audience could be surprised later. To create atmosphere we did not show the kidnappers face throughout till the end of the scene. Using edgy music built up tension to make it more appealing to the audience. We tried to use different types of shots like close-ups and long-shots. When filming the kitchen scene we gradually zoomed into the steam of the tea, this was to create the feel of a fresh morning and new beginning, which contrasts with what, happens later, an end of an era, when the surgeon receives the ransom note.





Question Two:
How does your media product represent particular social groups?

We presented different social groups to appeal to our audience; we have the main character that they could relate to. On of the main characters, the daughter, Heidi, is represented as a typical young student in college, this is represented by her non-uniform clothes and a bag she carries to keep her books in. the reason for this was so our audience could relate with Heidi and her outfit. The use of black intimidating gloves, on Mr Pratt was an idea of hiding true identity. Mr Tamworth, the surgeon, is represented as a loving and caring typical dad, who works as a surgeon and keeps his family happy. 


Question Three:
What kind of media institution might distribute your media product and why?

Personally I think that 20th Century Fox would be suitable for distributing our product as it has distributed many successful thriller films like Mirrors, Blindness and Max Payne.
This is 20th Century Fox's website where I did my further research. http://www.fox.co.uk/

Question Four:Who would be the audience for your media product?
To find our audience and to fulfil their needs we handed out a questionnaire that would be helpful to us. We handed out 20 questionnaires to teenagers over 15 as our certificate of our product is a 15.

We chose to have a sub genre, medical thriller, as most people from our questionnaire preferred this. The use of a medical thriller genre makes our product appeal to two different audiences which helped make our product more mainstream.
We were inspired by Alfred Hitchcock’s work, which we studied in school. We looked at how the opening scenes were in his films like Vertigo, The Birds and all time legend Psycho. Although we had to look at something more modern so I was motivated by the film ‘Awake’ directed by Joby Harold which helped consider the storyline for our product. ‘Awake’ was also a medical thriller.









Question Five:
How did you attract/address your audience?


Too keep our audience engaged with our product we kept continuity editing which made the product look better and professional.
We also kept suspense in the beginning of our product to make sure our audiences attention wasn’t lost and were interested in who the mystery man was in the gloves and what he was trying to do. I think our suspense technique worked very well as we didn’t show the kidnappers full face till end of scene, which kept the film more tense.




Another way to keep our audience engaged we used music that would build up as the film got tense, which made it more appealing to our audience.



Question 6:
What have you learnt about technologies from the process of constructing this product?


Importing: We had to import the recorded video files from our camera, to a MAC computer using a USB that was connected to the camera and the computer. Importing the files to the MAC computer allowed us to use the 'iMovie' software to edit our media product.
We had saved the music files on a USB which had to be imported on to our MAC computer which was then saved on to iTunes. iMovie allowed us to drag the wanted music files from iTunes which was in the audio list to add to our media product.





Editing:iMovies allowed us to move around separate shots where desired.
Also if we liked a shot but wanted to cut a part of it, we could by clicking on Edit and Split Video at Playhead. We could split the video by using the arrow to split the video at individual shots; this made things much easier to get rid of unwanted scenes.
We decided to keep all the unwanted shots we took just in case we needed them in the future. This was helpful as most shots that we didn’t need at the beginning we needed them later. We were able to keep our shots safe in the clips section of iMovie.
The iMovie software allowed us to add transitions which made our production work look better. We used fades to intercut in between the shots.
iMovie also allowed is to get rid of diegetic sound, as this was unnecessary, this was easily done as we only had to click on one button.



With the help of iMovie our product was coming more to life and looked more professional like an actual film.
Filming: When filming in the kitchen we pulled up the blinds on the window, however this let in too much light. This made the picture quality on the camera less visible, so we adjusted the camera so it was clearer to see.



Question 7:
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



Sound: The diegetic sound, when recorded didn’t come out clear. When characters talked it was unclear to understand what they were saying. Also the objects in the background could also be heard, footsteps of camera user walking, sound from classes in other rooms which was quite disturbing. So we decided to use no dialogue in our production piece as this would result in unclear dialogues. However there was another way we could have clear speech, which was to have a voiceover recorded over the video which would have taken up a lot of time. So overall we decide not to do this, and set with not using any diegetic sound except to use non-diegetic.








Characters: As a group we also learnt that not having professional actors would make our production values look low budget and tacky.

Filming: After filming and moving on to editing we realise that we needed to leave a few seconds before the actual acting taking place because if we added a transition it would cut the beginning off of the shot. We also understood that using long shots for our production, made things slow-moving and dreary.



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