We attracted our audience by quickly building up suspense and getting to the climax of the opening to keep the audience engages and interested. We edited the kidnapping scene to have quick, manic shots to represent the unexpected and to create tension as she gets kidnapped. During one of our editing session we decided to do this as just having a normal shot of her getting kidnapping was not very effective in attracting our audience.
We were thinking of have fast rapid shots originally but due to timing and location it was hard to get these shots. It was more practical and easier to cut the shots we had done during editing. This increased our audience appeal as it would appeal to the demographics of some of our target audience who like action trillers, this scene became more exciting and increased the tension and fast paced action of the car scene.
The ending shot was a close up of the daughters mobile phone screen, showing the dad ringing. We used this shot to attract the audience members who like cliffhangers to keep watching as it ending on a cliff hanger, this created suspense and a motive for the audience to continue watching. It also appealed to the age range of our target audience as it used modern technology. As the generation of today is surrounded by new technology they will relate to this and appeal to their interests in technology.
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